IP Panorama was designed to help small and medium-sized enterprises (SMEs) utilize and manage intellectual property (IP) in their business strategy. It was developed jointly by the Korean Intellectual Property Office, the Korea Invention Promotion Association and WIPO from 2004 to 2007.
IP Panorama
Topics
Importance of IP for SMEs
Learning points 
- IP is all around us
- Why is IP relevant to your SME?
- IP as a business asset
- IP as an investment
- The value of IP assets
- Auditing your IP
Trademarks and industrial designs
Learning points
- Trademarks and industrial designs to increase the power of marketing
- Brand building
- How to protect trademarks and industrial designs
- Trademark management
Invention and patents
Learning points
- Basics of invention and patents
- Patent application
- Patent infringement
- Patent management system
Trade secrets
Learning points
- Basics of trade secrets
- Trade secret management program
- Misappropriation of trade secrets
- Violation of trade secrets
- A trade secret audit
Copyright and related rights
Learning points
- Basics of copyright
- Copyright and related rights
- Ownership of copyright
- Using works owned by others
Patent information
Learning points
- Understanding patent information
- Types of patent information searches
- Searching patent information
- Strategic use of patent information
Technology licensing in a strategic partnership
Learning points
- The basic concept of a license
- Preparing to license
- Negotiating a license agreement
- Overview of a license agreement
- Managing a license agreement
IP in the digital economy
Learning points
- IP and e-commerce
- Creating a website
- Choosing a domain name
- Protecting your website
IP and international trade
Learning points
- Why IP rights are important for exporters
- Checking your freedom to operate
- IP in international outsourcing
- Protecting your IP rights in an export market
IP audit
Learning points
- Understanding an IP audit
- Preparing for an IP audit
- Conducting an IP audit
- After completing an IP audit
Valuation of IP assets
Learning points
- IP valuation triggers
- IP valuation methods - cost approach
- IP valuation methods - market approach
- IP valuation methods - income approach
- IP valuation methods - option-based methods
Trademark licensing
Learning points
- Exploiting a trademark
- Preparing to license - due diligence
- Valuation of trademarks
- A trademark licensing agreement
- Managing a trademark licensing agreement
IP issues in franchising
Learning points
- Franchising
- Preparation of a franchise
- Managing a franchise relationship
- Termination