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Managing Intellectual Property in the Advertising Industry
Creative Industries - Booklet no. 5
This study will address various IP-related issues that are important for the efficient management of companies active in creating and implementing advertising content and campaigns.
Publication year: 2011
Guide on Surveying the Economic Contribution of the Copyright-Based Industries
The Guide contains information and recommendations for research teams and copyright professionals studying the contribution of the copyright-based industries to the national economy. This publication is intended as a practical tool to facilitate national and regional surveys. The Guide lays out the thrust of the main legal, economic and statistical concepts, relevant to the survey. This Guide also contains a glossary of copyright terms.
Publication year: 2015
Managing Creative Enterprises
Creative industries - Booklet no. 3
This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses.
Publication year: 2006
Managing Intellectual Property for Museums
Guide
This Guide, prepared by Rina Elster Pantalony, was recently updated to reflect the tremendous developments since it was first published in 2007, in particular Digital Rights Management, the role of social media as a business opportunity and traditional knowledge. The two-part Guide first describes IP issues relevant to museums then reviews existing business models that could provide museums with appropriate opportunities to create sustainable funding, and deliver on their stated objectives.
Publication year: 2013
The Setting-up of New Copyright Societies
The document provides short explanations, on the different steps, conditions and on the various parameters indispensable for the creation of a collective management organization for musical works. It includes an interesting work plan indicating in a time frame the different stages necessary for achieving such goal.
Publication year: 2005
From Artist to Audience
A WIPO booklet produced in cooperation with the International Confederation of Societies of Authors (CISAC) and the International Federation of Reproduction Rights Organisations (IFRRO), aims to answer questions by exploring one way in which the copyright and related rights system works, namely through the collective management of rights.
Publication year: 2004
Copyright Comic Book
This comic book narrates the adventures of four teenagers who learn what copyright is and how they and society at large can benefit from copyright. While the WIPO comic books are primarily geared towards students from 8 to 12 years' old, higher-level students and adults have found them useful in providing a basic understanding of IP issues.
Publication year: 2001