IP Outreach Research > IP Use and Awareness
Reference
| Title: | European Citizens and Intellectual Property: Perception, Awareness and Behavior |
| Author: | [Edelman Berland], [TNS Opinion] |
| Source: | European Observatory on Infringements of Intellectual Property Rights |
| Year: | 2013 |
Details
| Subject/Type: | Counterfeiting, IP Knowledge, IP Protection, Piracy |
| Focus: | Brands (deceptive counterfeits), Brands (non-deceptive counterfeits), Copyright, Enforcement, Film, Music, Outreach / Education, Software, Video Games |
| Country/Territory: | Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands (Kingdom of the), Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom |
| Objective: | To perform a comprehensive assessment of citizens' perceptions of IP and the relevant drivers of consumer behaviors. |
| Sample: | 26,549 Europeans from across all member states, or about 1000 people per country |
| Methodology: | Telephone interviews |
Main Findings
European citizens were found to be favorable towards intellectual property (IP) rights: 96% believe that IP is important since it encourages innovation and creativity by rewarding creators; 85% agree that protecting IP improves the quality of products and services; and 69% value IP because they believe it contributes to job creation and economic well-being.
Most questioned reported that nothing could justify the purchase of counterfeit goods. Some 4% of EU citizens have purchased counterfeit goods intentionally, while 14% considered doing so, but chose not to.
Some 9% of questioned EU citizens stated to have downloaded illegal content intentionally. 18% have paid to download legally.
[Date Added: Mar 27, 2014 ]