IP Outreach Research > IP Crime
Reference
| Title: | Spot the difference: consumer responses towards counterfeits |
| Author: | Swee Hoon Ang, Peng Sim Cheng, Elison A C Lim and Siok Kuan Tambyah [National University of Singapore] |
| Source: | Journal of Consumer Marketing 18, no. 3: 219-235 |
| Year: | 2001 |
Details
| Subject/Type: | Piracy |
| Focus: | Music |
| Country/Territory: | Singapore |
| Objective: | To examine the influence of social, personality and demographic factors on consumers’ attitudes and behaviour toward pirated music CDs. |
| Sample: | 3.621 consumers of music CDs (aged 15+) |
| Methodology: | Face-to-face interviews at several housing estates across the country |
Main Findings
Compared to those who did not buy pirated music CDs, buyers of pirated CDs viewed their purchases as less risky and trusted pirates more. They also did not view piracy as too unfair to singers or the music industry. They considered that pirated CDs benefit society and did not view people who buy them as unethical.
High value-consciousness (i.e. high sensitivity to price), low normative susceptibility (i.e. low importance of impressing others) and low integrity (i.e. low ethical standards) were found to lead to a favourable attitude towards piracy. Males and lower-income consumers held more favourable attitudes to piracy. Attitude towards piracy was found to be significant in influencing purchase intention.
[Date Added: Aug 12, 2008 ]