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IP Outreach in Practice > IP Crime

Overview

Organizer: Public Private Partnership STOP PIRACY
Country/Territory: Switzerland
Language: English
French
German
Italian
Focus: Film Piracy, General Counterfeits, General Piracy, Medicine Counterfeits, Music Piracy, Software Piracy
Outreach Tools: Campaign, Cartoon Animations / Comics, Competitions, Events, Interactive Games, Media Coverage, Posters / Printed Materials, Print / Radio / TV PSAs, Social media, Spokespersons / Spokescharacters, Website
Target Audience: Consumers, General Public, Tourists

Details

"STOP PIRACY" anti-counterfeiting and anti-piracy campaign (since 2007):

- event: annual "STOP PIRACY Day" (in October); activities: prize draws, free medicines authenticity checking, cinema/radio/TV PSAs („Ever more Swiss find it cool to download movies for free from file sharing networks. Those affected by it do not find this cool” (featuring actor Anatole Taubman); „Ever more Swiss find it cool to download music for free from file sharing networks. Those affected by it do not find this cool” (featuring musician Marc Sway))

- "Piracy is cruel" campaign (2010) highlighting the negative consequences of counterfeits for the security or health of consumers

- "An expensive gift" comic strip (2010) raising awareness about counterfeit goods sold online

- "STOP PIRACY Awareness Week" at Geneva International Airport (July 1-7, 2010); objective: to make travelers aware of the risks and dangers of counterfeit goods, in particular with regards to handbags, clothing, medication and watches

- "STOP PIRACY Awareness Week" at Zürich International Airport (July 1-7, 2009): education campaign to increase traveler awareness of the risks and dangers behind counterfeited items; the campaign uses samples of counterfeited goods, easy-to-read texts and familiar details to educate travelers, and even includes a small (authentic!) travel gift

- organization of workshops and seminars; presence at expositions and trade shows

- slogans: "Counterfeiting is a lousy sport. There are no rules, lots of fouls and only losers. Play fair. Stop piracy", "The only guarantee that comes with a fake Swiss watch: Endangered jobs. Play fair. Stop piracy."

Links

https://www.wipo.int/ip-outreach/en/tools/practice/popups/popup_stop.html

http://www.chvg.ch/gcb/piracy.swf

http://www.stop-piracy.ch/

http://www.stop-piracy.ch/de/news/documents/n1011d.pdf

http://www.stop-piracy.ch/en/news/documents/Medienmitteilung_09-06-23_e.pdf

http://www.stop-piracy.ch/en/news/documents/20101028/Medienmitteilung_SPD_2010_E_10-10-27.pdf

http://www.stop-piracy.ch/en/news/n100.shtm

http://www.stop-piracy.ch/fr/news/documents/medienmitteilung_10_07_02_f.pdf

http://www.stop-piracy.ch/spd/spd_d07.shtm

http://www.storiesfromtheinternet.ch/en/05.html

[Date Added/Updated: Nov 22, 2010]

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