IP Outreach in Practice > IP Crime
Overview
Organizer: | Good Downloader |
Country/Territory: | Republic of Korea |
Language: | Korean |
Focus: | Film Piracy, General Piracy |
Outreach Tools: | Campaign, Events, Posters / Printed Materials, Spokespersons / Spokescharacters, Website |
Target Audience: | Consumers |
Details
"I'm a Good Downloader" campaign against illegal downloading (2009/2010/2011); objective: to promote and suggest that consumers download from legal websites; includes popular Korean actors and actresses as spokespersons (Koo Hye-sun, Lee Min-ho, Lim Soo-jeong, Won-bin, etc), "Good Downloader Supporters Day", online/TV spots, website
[Date Added/Updated: Feb 16, 2010]