The Most Advanced E-learning Content on Intellectual Property for your Business

• IP PANORAMA was developed jointly by the Korean Intellectual Property Office (KIPO), the Korea Invention Promotion Association (KIPA), and the World Intellectual Property Organization (WIPO) under a project entitled, ‘The Joint Development of E-learning Content’ from 2004 to 2007.
• IP PANORAMA was designed to help SMEs utilize and manage Intellectual Property (IP) in their business strategy. In the past, most of the IP education materials had a legal orientation, even though businesses had a real need for a business-oriented IP education. IP PANORAMA increases IP-awareness among enterprise sector and a wide range of university students by providing practical knowledge about using IP for business success.
• IP PANORAMA relies on a brand new instructional design strategy based on ‘Storytelling’ along with educational technology. The learning content of each module was designed with a practical story regarding intellectual property. It is informative as well as interesting.
• IP PANORAMA deals with IP issues from a business perspective, especially focusing on the situation of SMEs.

 

The topics covered in the 10 modules are as follows:

IP PANORAMA 01: Importance of IP for SMEs Why is IP relevant to your SME? IP as a business asset IP as an investment The value of IP assets Introduction of IP Audit
IP PANORAMA 02: Trademarks and Industrial Designs Trademarks and Industrial designs to Increase the Power of Marketing  Brand building How to protect trademarks and industrial designs Trademark management
IP PANORAMA 03: Invention and Patent Basics of invention and patent Patent application Patent infringement Patent management system
IP PANORAMA 04: Trade Secrets Basics of trade secret Trade secret management program Misappropriation of trade secrets Violation of trade secrets A trade secret audit
IP PANORAMA 05: Copyright and Related Rights Basics of copyright Copyright and related rights Ownership of copyright Using works owned by others
IP PANORAMA 06: Patent Information Understanding of patent information Types of patent information searches Searching patent information Strategic use of patent information
IP PANORAMA 07: Technology Licensing in a Strategic Partnership The basic concept of a license Preparing to license Negotiating a license agreement Overview of a license agreement Managing a license agreement
IP PANORAMA 08: IP in the Digital Economy IP & e-commerce Creating a website Choosing a domain name Protecting your website
IP PANORAMA 09: IP and International Trade Why IP rights are important for exporters Checking your freedom to operate IP in international outsourcing Protecting your IP rights in export market
IP PANORAMA 10: IP Audit Understanding an IP Audit Preparing for an IP Audit Conducting an IP Audit After completing an IP Audit

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