1000- 1100
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Session 1
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Marketing Strategy of SMEs; Role of Trademarks and Industrial Designs
(Case studies with focus on the role of trade marks, including certification marks, geographical indication, and industrial designs; introduction to basic concepts and registration procedures as well)
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FACULTY:
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- Professor N. L. Mitra, Vice chancellor, National Law University, Jodhpur, India (in Jaipur only)
- Mr. G.S. Jaiya, Deputy Director, Small and Medium-Sized Enterprises Division, WIPO
- Mr. Subhash Chandra, Director, Ministry of Commerce and Industry, Government of India (in Bangalore only)
- Dr. Prabuddha Ganguli, Advisor, "VISION-IPR", Mumbai, India
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1100 - 1200
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Session 2
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Solving Production and Product Quality Problems of SMEs; Role of the Patent System
(Case studies with a focus on the role of patents; introduction to basic concepts and patent grant procedure as well; use of patent information services, and access to patent information services in India)
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FACULTY
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- Mr. Donald Bollella, IP Attorney, Discovision Associates, USA
- Dr. Prabuddha Ganguli
- Mr. Manoj Pillai, IP Attorney, Lex Orbis, New Delhi, India
- Mr. Rajeev Ranjan, Director, Ministry of Commerce and Industry, Government of India (in Jaipur only)
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1200 - 1300
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Session 3
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Using IPRs for Safeguarding Business/Trade Secrets
(Case studies with a focus on trade secret protection, importance of confidentiality agreements with employees and potential licensing partners, and introduction to licensing of IP)
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FACULTY
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- Mr. Donald Bollella
- Dr. Prabuddha Ganguli
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1300-1400
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Lunch
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1400 - 1500
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Session 4
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Relevance of Copyright to SMEs
(Case studies with a focus on introduction to basic concepts of copyright and related/neighbouring rights; copyrights and SMEs in the handicrafts sector, or those having a presence on the internet, that is, those having e-mail address or webpage, as well as SMEs in e-business/commerce, software development or the cultural industries)
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FACULTY
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- Mr. Sajan Poovayya, Poovayya & Co., Advocates & Solicitors, Bangalore, India
- Professor N. L. Mitra, Vice chancellor, National Law University, Jodhpur, India (in Jaipur only)
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1500 - 1600
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Session 5
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Role of International, Government and Private Sector Agencies in Meeting IP needs of SMEs in India
(Focus on the role of WIPO, relevant Ministries of GOI, of the State Governments, of the Patent Office, Trademarks Registry, Courts, Customs, Police, DC, SSI & ARI, NSIC, SME financing and support agencies for the SSI sector in India and on the role of IP Law Firms, IP Agents/Attorneys, Chambers of Commerce and Industry, Collective Management Associations for Copyrights and Related Rights, SME Consultants, etc)
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FACULTY:
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- Mr. G.S. Jaiya,
- Mr. Rajeev Ranjan (in Jaipur only)
- Mr. Subhash Chandra (in Bangalore only)
- Mr. Donald Bollella
- Mr. Manoj Pillai
- Dr. Prabuddha Ganguli
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1600 - 1730
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Session 6 |
Interactive and Concluding Session
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- Mr. G. S Jaiya
- Mr. Donald Bollella
- Mr. Manoj Pillai
- Mr. Sajan Poovayya
- Professor N. L. Mitra (in Jaipur only)
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